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Source: Deloitte, Q4 2018
Published: November 2018

2018 Global Mobile Consumer Survey: US

Circulated: November 20, 2018

  • Penetration grew 3% in 2018 to 85% of Americans
  • We view our smartphones 52 times per day.
  • Tablets declined from 62% to 57% (-5% penetration)
  • 80% of consumers are concerned about personal data
  • 31% of consumers used mobile in-store payments (biggest barrier: lack of perceived benefits)

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