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Source: Jungle Scout (PDF)
Published: February 2020
n = 1,046 Amazon sellers

About Amazon Sellers

Circulated: February 26, 2020

Why sell on Amazon:

Sellers could select multiple

  • 43% New income stream to replace current
  • 41% Flexibility to work anywhere and travel
  • 24% Curious to try selling
  • 20% To add a sales channel to an existing business
  • 18% To earn extra money


Employment status:

  • 37% employed, full time
  • 21% Selling on Amazon only
  • 18% employed, part time
  • 5% retired
  • 3% student
  • 16% other


Fulfillment method:

  • 66% Fulfillment by Amazon (FBA) only
  • 6% Fulfillment by Merchant (FBM) only
  • 28% FBA and FBM


Business models of Amazon Sellers:

(Sellers could select multiple)

  • 71% Private label: sellers create own product label/brand
  • 26% Wholesale: sellers buying from a brand or distributor to resell
  • 20% Retail arbitrage: sellers buying in physical stores to resell
  • 15% Online arbitrage: sellers buying in online stores to resell
  • 8% Dropshipping: sellers buying from a supplier who ships directly to the customer
  • 6% Handmade: sellers crafting their own products to sell

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