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Source: Feedvisor
Published: June 2019
n = 2,000 US adult online shoppers

Amazon Consumer Behavior Report

Circulated: October 4, 2019

This 3rd party report provides insight into the browsing and buying habits of consumers who have shopped on Amazon in the last two years. Here are 2 of the 30 survey question results — if interested, see the source link for the rest.

Consumers’ favorite Amazon Prime benefit:

  • Free two-day/one-day shipping — 83%
  • Video and music streaming — 10%
  • Prime-exclusive deals at Whole Foods — 5%
  • Free audiobooks and magazines — 1%
  • Other — 1%

Frequency of reading product reviews prior to making a purchase:

  • Always — 41%
  • Often — 36%
  • Occasionally — 17%
  • Rarely — 4%
  • Never — 2%

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