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Source: Marketplace Pulse
Published: December 2019

Amazon Private Label Brands

Circulated: December 30, 2019

Amazon has launched more than 100 brands to add to the private label brand portfolio. The top 10 most successful brands generated 81% of the total sales of all private label brands owned by Amazon.

  • AmazonBasics — 57.8%
  • Amazon Collection — 7.8%
  • Amazon Essentials — 4.7%
  • Pinzon — 2.1%
  • Solimo — 1.8%
  • Amazon Elements — 1.6%
  • Simple Joys by Carter’s — 1.5%
  • Other brands — 19.0%

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