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Source: Amazon's Black Employee Network (BEN)
Published: 2019

Amazon’s First Affinity Group

Circulated: April 2, 2019

In August 2005, Gino White stood up at All Hands and asked Jeff Bezos, “Why doesn’t Amazon have an affinity group for Black employees?”.

Jeff’s answer: “You should start one!

Gino accepted the challenge and created the Black Employee Network, Amazon's first affinity group. BEN has grown to include thousands of Amazonians across the world to provide a support structure for Black employees at Amazon and champion diversity throughout the company.

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