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Published: July 2019

Amazon’s Logo Through the Years

Circulated: November 20, 2019

As our customers’ expectations of Amazon change, so does the logo.

1995 to 1997: Amazon River
1997 to 1998: Earth’s biggest bookstore
1998: the circle with capital letters
1998 to 2000: orange curve

2000 to 2012: a-to-z smile

2012 to present day: drop the “.com”

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