Published: June 2020
Circulated: September 11, 2020
- Descriptive analytics: the foundation of analytics; it asks “what happened?”
ex. “How many X did I sell today?”
- Diagnostic analytics: draws insight from past data to inform the present.
ex. “Did I sell more or less X on a certain day of the week?”
- Predictive: analyzes predictive models, and potential outcomes to prepare for the future.
ex. “What am I going to sell next week?”
- Prescriptive: synthesizes a plan of action or next step using previous analytics.
ex. “How can I sell the most X?”