Source: Fact of the Day 1
Published: December 2019
Benefits versus Features
Circulated: December 18, 2019
Benefits help the customer understand how your product or service will improve their life.
Features enables the benefit, but they’re usually not what motivates customers to act.
- Non-technical example: whole-grain bread.
Benefit — 25 grams of whole-grains per day reduces the risk of heart disease by 15% (WebMD).
Feature — contains whole-grains.
- Technical example: Amazon Aurora (relational database).
Benefit — performance of commercial databases at 1/10th the cost (AWS).
Feature — auto-scales up to 64TB per database instance.