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Source: Viva La Brand (Marketing Strategy)
Published: May 2018

Building a Personal Brand

Circulated: April 22, 2019

Q: What do Oprah, Richard Branson, Sheryl Sandburg and Ellen DeGeneres have in common?

A: A mastery of personal branding.

Everyone has a personal brand. As Tom Peters, management consultant who coined “Personal Brand”: “We are CEOs of our own companies: Me Inc.”

Step #1: Determine how you’re perceived today (e.g., Google yourself, view your LinkedIn as a connection does, learn from employee feedback opportunities, revise your PhoneTool biography).

Step #2: Develop a strong value proposition. (e.g., Lady Gaga: outrageous costumes, Kevin O’Leary: relentless investor, Brian Olsavsky: Instant pot fanatic).

Step #3: Be consistent. (e.g., Volvo: safety, Ikea: easy, Harley Davidson: owners community, Jeff Bezos: customer obsessed).

Step #4: Look for opportunities to promote yourself. (e.g., share success stories with your team, post public-facing launches on LinkedIn, keep your LinkedIn profile up-to-date).

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