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Source: eMarketer
Published: August 2019

Cord-Cutting Accelerates

Circulated: January 14, 2020

Cord-cutting is when consumers stop paying for cable television and instead subscribe to internet streaming services. In 2019 pay TV households in the U.S. declined by 4.2% to 86.5 million.

                                                                                   
Year Pay TV (million) Non-Pay-TV (million)
2013 100.5 20.6
2014 100.5 22.0
2015 99.6 23.6
2016 97.7 26.9
2017 94.3 31.6
2018 90.3 36.0
2019 86.5 40.2

Pay TV includes cable and satellite customers. Non-Pay-TV includes no subscription and pure-play streaming services such as Prime Video, Netflix, Hulu, and Disney+.

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