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Source: Invent and Wander (page 261)
Published: November 2020

Day-one mentality

“Since Amazon’s founding, we have strived to maintain a “day-one” mentality at the company. By that, I mean approaching everything we do with the energy and entrepreneurial spirit of day-one.

Even though Amazon is a large company, I have always believed that if we commit ourselves to maintaining a day-one mentality as a critical part of our DNA, we can have both the scope and capabilities of a large company and the spirit and heart of a small one.”

- Jeff Bezos

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