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Source: Statista, data from H1 (first half) 2018
Published: March 2019

Desktop & Mobile E-Commerce Growth

Circulated: October 7, 2019

Mobile shopping is on the rise with 27.8% year-over-year growth worldwide. The inputs to revenue tell us that (1) traffic and (2) conversation rate are drivers.

                                                                   
KPIs Mobile YoY Growth Desktop YoY Growth
Traffic 8.7% 5.2%
Conversion rate 11.6% 9.6%
Orders 21.7% 3.9%
Average price per unit 3.4% 4.0%
Units per order 1.7% 2.8%
Average order value 5.2% 7.0%
Revenue 27.8% 11.1%

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