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Source: 2PM, Web Smith
Published: May 2019

Digitally Native Vertical Brands and their “Maniac Focus” on the Customer Experience

Circulated: May 21, 2019

“Digitally native vertical brands are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web.” — Bonobos founder and CEO Andy Dunn.

While often started online, they can extend to a brick-and-mortar manifestation. Unlike typical e-commerce companies, digitally native vertical brands control their own distribution.

25 popular DNVBs:

  • Warby Parker
  • Rent the Runway
  • Anker
  • Peloton
  • Dollar Shave Club
  • Harry’s Inc
  • Birchbox
  • Boxed
  • Glossier
  • Casper
  • Tuft & Needle
  • The Honest Company
  • Kylie Cosmetics
  • StitchFix
  • MVMT Watches
  • Allbirds
  • Shinola
  • HelloFresh
  • Blue Apron
  • Home Chef

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