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Source: Digital Commerce 360
Published: March 2021

E-commerce GMV

One metric to measure the sales of an e-commerce site is to calculate the GMV or gross merchandise value. GMV is the total value of merchandise sold over a certain period of time, such as a year. Here are the world’s five largest e-commerce companies based on GMV.

Company: TaoBao
Founded In: 2003
GMV, 2020 (in billions USD): $609
Country: China

Company: Tmall
Founded In: 2008
GMV, 2020 (in billions USD): $593
Country: China

Company: Amazon
Founded In: 1994
GMV, 2020 (in billions USD): $475
Country: United States

Company: JD.com
Founded In: 1998
GMV, 2020 (in billions USD): $405
Country: China

Company: eBay
Founded In: 1995
GMV, 2020 (in billions USD): $100
Country: United States

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