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Source: Digital Commerce 360
Published: January 2021

E-commerce Sales Growth in the US

Consumers are increasingly turning to e-commerce to purchase goods. From 2010 to 2019 e-commerce sales in the US have grown by around 15% year-over-year (YOY). In 2020 the COVID-19 pandemic rapidly accelerated the growth of e-commerce to 44% YOY.

Year-over-Year Sales Growth, %

Year: 2010
E-commerce Sales: 16.8
Total Retail* Sales: 3.0

Year: 2011
E-commerce Sales: 17.9
Total Retail* Sales: 4.9

Year: 2012
E-commerce Sales: 15.8
Total Retail* Sales: 3.9

Year: 2013
E-commerce Sales: 13.7
Total Retail* Sales: 3.0

Year: 2014
E-commerce Sales: 14.9
Total Retail* Sales: 4.3

Year: 2015
E-commerce Sales: 14.5
Total Retail* Sales: 3.9

Year: 2016
E-commerce Sales: 14.5
Total Retail* Sales: 3.4

Year: 2017
E-commerce Sales: 16.0
Total Retail* Sales: 3.8

Year: 2018
E-commerce Sales: 13.6
Total Retail* Sales: 4.1

Year: 2019
E-commerce Sales: 14.9
Total Retail* Sales: 3.8

Year: 2020
E-commerce Sales: 44.0
Total Retail* Sales: 6.9

*Total retail figures exclude sales of items not normally purchased online such as spending at restaurants, bars, automobile dealers, gas stations and fuel dealers.

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