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Source: Amazon Press Release
Published: September 1997

Electronic Commerce Catapults with Powerful New Features

Circulated: November 14, 2019

“Amazon offers customers these new features that are not available anywhere online or in physical stores,” said Jeff Bezos. “We are making the easiest, most enjoyable, and most effective way for customers to find their next book.”

Features launched:

  1. Recommendation center: personalized suggestions to choose your next book.
  2. Subject-browsing areas: such as fiction, mystery, romance, bestsellers, and award winning.
  3. 1-Click Ordering: Proprietary software that gives customers the ability to make purchases on the Web with just one click of the mouse, eliminating the need for customers to fill out order information every time they return to the site.

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