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Source: Statista
Published: March 2019
n = 2,000 U.S. respondents

Factors Driving Purchasing Decisions on Amazon

Circulated: November 1, 2019

In the research, U.S Amazon buyers indicated which factors are “very important” in their buying decisions on Amazon.

Factor % of respondents
Price 82%
Low shipping cost 70%
Positive product reviews 57%
Flexible return policy 49%
Fast shopping time 47%
Prime eligibility 35%
Brand name 27%

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