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Source: Quoted from Amazon Seller Meetup, Seattle
Published: December 2018

Fears and Favorites of Amazon Sellers

Circulated: December 4, 2018

What is your biggest fear doing business with Amazon?

  • I will get suspended and then not get help to start selling again.
  • Black hat competitors will report me maliciously and/or click farm my advertisements burning through my budget for PPC.
  • A Vendor Central account will maliciously change my ASIN detail page (e.g. “cures cancer”) and Amazon’s system within minutes will take down my products. I won’t be able to get them back up quickly.

What is your favorite part of doing business with Amazon?

  • I can iterate quickly and experiment at low cost.
  • FBA frees up my time to focus on products that meet a customer need.
  • Amazon’s reporting is robust giving me the data I need to improve my business (as long as you’re good with Excel)

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