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Source: Zebra IQ (PDF)
Published: September 2020

Gen Z Trends

Circulated: October 5, 2020

Who is Gen Z?

  • Born between 1995 and 2010
  • 3 billion of them worldwide
  • 35% of the global population
  • The mobile-first generation

What can we learn about them?

  • 62% of their political news comes from social media
  • 90% support Black Lives Matter (a 17-year old built the most widely spread page of resources)
  • 21% feel they spend too much time on TikTok
  • 35% feel like their mental health has worsened during the COVID-19 pandemic

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