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Source: National Retail Federation
Published: October 2019
n = 7,782 US adults

Holiday Spending Per Shopper

Circulated: November 27, 2019

Consumers say they will spend an average of $1,048 this holiday season (+4% YoY) across three main categories:

  1. Gifts for family, friends and co-workers: $659
  2. Non-gift holiday items such as candy and food, decorations, greeting cards and flowers at: $227
  3. Non-gift purchases that take advantage of the deals and promotions at: $162

What shoppers plan to spend this holiday season:

                                           
Year Spend
2005 $819
2007 $852
2009 $783
2011 $878
2013 $902
2015 $953
2017 $967
2019 $1,048

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