Source: State of the Connected Customer, Salesforce Research
Published: June 2018
How Customers Use Mobile Phones In-Store
Circulated: January 04, 2019
- 80% of customers say the experience a company provides is as important as its products and services.
- 95% of customers say they are more likely to be loyal to a company they trust.
- 71% of shoppers use a mobile device in-store to do at least one educational or research activity, up from 56% in 2017.
- Percentage of shoppers using mobile in-stores for these activities:
- Buy — 16%
- Research — 22%
- Compare prices — 36%