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Source: UK Office for National Statistics
Published: February 2021

Internet sales growth in the UK

As a percentage of total retail sales in the UK, internet sales have steadily increased each year over the last decade, until 2020. In 2020 internet retail sales grew from 20.8% of UK total retail sales at the beginning of the year to 31.9% by the end of the year.

2020’s growth accelerated internet sales' five-year trend in just one year.

                                                                                                                         
Year Internet sales as a percentage of total retail sales (ratio) (%)
2007 3.4
2008 4.9
2009 6.2
2010 7.3
2011 8.3
2012 9.3
2013 10.4
2014 11.3
2015 12.5
2016 14.7
2017 16.3
2018 18
2019 19.2
2020 27.9

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