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Source: Amazon Web Services
Published: November 2012

Jeff Bezos’s Pioneering Approach

Circulated: September 22, 2020

“When you attract people who have the DNA of pioneers and explorers, you build a company of like-minded people who want to invent. And that’s what they think about when they get up in the morning.

How are we going to work backwards from customers and build a great product or service? That’s the key element to invention. If you move about the world and think about how things can be improved, that’s just fun.

Also essential for innovation is having a willingness to fail and a willingness to be misunderstood.”

- Jeff Bezos

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