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Source: Fact of the Day 1
Published: September 2020

Know Your Audience

Circulated: October 6, 2020

Work backwards from your audience before you begin writing.

Take a moment to consider:

  • Whom are you writing for?
  • What is important to your audience when it comes to your topic?
  • What words do they use when they talk about the subject?
Purpose for Writing Audience Tone
funding proposal (e.g., OP1) investors, general managers persuasive, formal, thoughtful
promotion assessment people managers sincere, empathetic
process documentation (e.g., SOP) operations associates direct, pragmatic, procedural
a daily fact delivered via email life-long learners, business enthusiasts fun, informal

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