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Source: Publicis Sapient
Published: November 2018

Marketplaces Win Repeat Purchases

Circulated: December 28, 2018

First time shoppers: Where are you most likely to go to buy an item you’ve never bought before?

  • 50% retailers
  • 31% marketplaces

Repeat shoppers: Where are you most likely to go to buy an item again?

  • 34% retailers
  • 47% marketplaces


Take-away:
Marketplaces are the go-to place when you already know what you want to buy.

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