Source: Publicis Sapient
Published: November 2018
Marketplaces Win Repeat Purchases
Circulated: December 28, 2018
First time shoppers: Where are you most likely to go to buy an item you’ve never bought before?
- 50% retailers
- 31% marketplaces
Repeat shoppers: Where are you most likely to go to buy an item again?
- 34% retailers
- 47% marketplaces
Take-away: Marketplaces are the go-to place when you already know what you want to buy.