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Source: Invent and Wander (page 216)
Published: November 2020

Missionaries over Mercenaries

Circulated: December 28, 2020

When Jeff Bezos meets with the founder of a company that Amazon might purchase, he tries to assess whether the other person is only interested in making money or if they have a true passion for serving customers.

“I’m always trying to figure out one thing first and foremost: Is this person a missionary or a mercenary? The mercenaries are trying to flip their stock. The missionaries love their product or their service and love their customers, and they’re trying to build a great service.”

- Jeff Bezos

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