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Source: Bazaarvoice
Published: June 2019
N = 1,000 U.S. consumers who plan to shop ‘Black Friday in July’ deals

Prime Day Extends Beyond Amazon

Circulated: July 10, 2019

  • Shoppers indicate that they shop outside of Amazon because they find better sales (32%) and because other retailers have physical stores nearby (31%).
  • Outside of Amazon, consumers plan to shop at:
    - Walmart 44%
    - Target 40%
    - Best Buy 24%
    - Macy’s 18%
  • Amazon’s recent issues with fake product reviews will impact their participation in Prime Day shopping; 37% will be more cautious when they shop at Amazon, and 7% won’t participate in Prime Day at all.
  • Consumers are primarily planning to buy apparel (51%), home goods and appliances (48%), and consumer electronics (44%).

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