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Source: Nielsen
Published: August 2018

Pumpkin Spice Sales Growth

Circulated: October 8, 2019

Consumers’ taste for this popular fall flavor is on the rise. Annual sales of “pumpkin” flavored products in U.S. grocery and retail stores reached $489 million, representing a 15.5% year-over-year growth.

This data does not include stores like Starbucks or Dunkin’ Donuts who release pumpkin spice flavors each fall.

Pumpkin flavored products, U.S.:

(year-over-year sales growth)

  • 2018: 15.5%
  • 2017: 8.0%
  • 2016: 10.0%
  • 2015: 12.2%

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