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Source: Shopgate Omnichannel Survey
Published: February 2019
n = 73 U.S. retailers (median: GMS TTM $50M & 5 stores)

Retailers’ Omnichannel Prioritization

Circulated: April 9, 2019

Of retailers surveyed by Shopgate about their omnichannel priorities:

  • 61% buy online pick-up in-store
  • 50% a mobile shopping app
  • 45% mobile points of sale
  • 34% allow access to customer data from tablets, smartphones, and desktops

The top benefits from omnichannel capabilities:

  • Increased sales
  • Improved customer experience (to meet expectations)
  • Increase customer lifetime value

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