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Source: Ideoclick and Tinuiti
Published: October 2019

Seller Central Versus Vendor Central

Circulated: October 30, 2019

Seller Central is a self-service registration process. Sellers controls pricing and assortment. A Seller’s products are listed as “sold by [Seller Name]”.

Vendor Central requires an invite from Amazon. Amazon controls pricing and assortment. A Vendor’s products are listed as “sold by Amazon”.

Fulfillment options vary as described.

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