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Source: eMarketer, submitted by: Kirsty C.
Published: March 2019
n = 2,500 U.S. Internet users 18+

Social Media Actions by Platform

Circulated: July 22, 2019

                                                        
Action Instagram Facebook Snapchat Pinterest Twitter
Viewing photos 77% 65% 64% 59% 42%
Watching videos 51% 46% 50% 21% 32%
Sharing content with everyone 45% 57% 46% 21% 32%
Sharing content one-to-one 31% 43% 45% 12% 20%
Networking 23% 33% 21% 10% 26%
News 18% 38% 17% 9% 56%
Finding/shopping for products 11% 15% 5% 47% 7%
Promoting my business 9% 7% 6% 5% 7%

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