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Source: Salesforce
Published: November 2018

Thanksgiving Trends in Retail

Circulated: November 28, 2018

Trend #1: Shoppers & Retailers are no longer waiting for Black Friday.

  • Thanksgiving day traffic rose 11% YoY and revenue rose 18% YoY
  • SMS & Push Notifications rose 159% YoY and emails increased 26% YoY

Trend #2: Shoppers turned to their mobile phones.

  • 68% of all digital traffic came from mobile phones, up from 62% last year
  • Peak time to check deals was 8 to 10 pm local time


Trend #3:
Social traffic has drastic growth.

  • Traffic incoming from social channels grew by 41% YoY
  • Top 5 most-talked-about:
    - Brands: iPhone, iPad, Kindle, Echo, PlayStation 3
    - Products: Starbucks, Vizio, Nintendo, Nike, Apple
    - Retailers: Walmart, Amazon, eBay, Best Buy, Etsy

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