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Source: Rivaliq
Published: February 2019
n = 1,800 companies

The Lack of Social Interaction in Social Media

Circulated: September 4, 2019

The majority of social media users spend time scrolling and consuming content with minimal social interactions. The engagement rate is the likelihood of a person interacting with a post (e.g. like, comment, share).

Engagement rate on popular social media platforms:

  • 1.60% on Instagram
  • 0.09% on Facebook
  • 0.05% on Twitter

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