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Source: David Rubenstein
Published: September 2018

The power of wandering

Circulated: August 17, 2020

“I believe in the power of wandering. All of my best decisions in business and my life have been made with heart, intuition, guts — not analysis. When you can make a decision with analysis, you should do so. But it turns out that your most important choices in life are made with instinct, taste, and heart.”

— Jeff Bezos

An example: The Washington Post

Jeff’s decision-making process to purchase the WaPo for $250 million was intuition, not analysis.

“The financials were upside down in 2013! If this were a salty snack food company, my answer would have been no. However, I decided that this is an institution important for democracy. I know that when I’m 90, it will be one of the decisions I’m most proud of.”

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