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Source: Nielsen
Published: March 2020

The Rise of Streaming

Circulated: April 6, 2020

Video streaming in US households has surged during the COVID-19 pandemic. Streaming’s share of total TV time reached 23% for the week of March 16, 2020, compared to 14% in the same week a year earlier.

Further, the time spent streaming (as measured by billions of minutes) increased by 120%.

The top streaming services the week of March 16th:

Streaming Service Share
Others (including Disney+) 31%
Netflix 29%
YouTube 20%
Hulu 10%
Amazon 9%

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