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Source: Morning Consult
Published: January 2020
n = 2,200 U.S. adults

The State of Brand Trust

Circulated: February 19, 2020

Top-performing brands including Amazon and Google are more well-trusted than most other institutions, public figures, and ideas. The share of Americans who say they trust each of the following “a lot” to do the right thing:

Top 5
Your primary doctor 50%
The military 44%
Amazon 39%
Google 38%
Extreme weather warnings 36%

Bottom 5
Capitalism 14%
The news media 8%
The U.S. government 7%
Wall Street 5%
Hollywood 4%

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