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Source: App Annie
Published: January 2020

The State of Mobile

Circulated: January 21, 2020

Macro-trends for mobile devices in 2019:
  • 204 billion worldwide app downloads (+6% YoY).
  • $120 billion worldwide app store consumer spend.
  • Games make up 72% of app store spend.
  • 3.7 hours per day spent in mobile apps by the average Android user (iOS data unavailable).
  • $190 billion mobile advertising spend by brands.
Top Apps: Worldwide Monthly Active Users
  1. WhatsApp Messenger — Facebook
  2. Facebook — Facebook
  3. Facebook Messenger — Facebook
  4. WeChat — Tencent
  5. Instagram — Facebook
  6. TikTok — ByteDance
  7. Alipay — Ant Financial
  8. QQ — Tencent
  9. Taobao — Alibaba Group
  10. Baidu — Baidu

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