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Source: SensorTower
Published: January 2020

TikTok

Circulated: January 28, 2020

TikTok is a video-sharing app used to create 3 to 15 second lip-sync, comedy, and talent videos. It was originally launched by Beijing-based ByteDance as Douyin in China in 2016. In 2017, the app was released as TikTok for markets outside of China. TikTok was the second-most downloaded app of 2019 with 740 million installs, surpassed only by WhatsApp’s 849 million downloads.

Glossary of TikTok terms (Verge & Wall Street Journal)

Duet
: Users can take another person’s video and add to it. Think of it like remixing a song.

Challenges: Trends where users will make videos attempting to do the same thing. Typically community-created, trends can also be sponsored.

For You: Your homepage that has endlessly scrollable content recommended for you by an algorithm based on your viewing trends.

“TikTok helped me change my life,” said Lil Nas X in May 2019. “TikTok brought my song to several different audiences at once.”

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