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Source: Field Agent (PDF version)
Published: September 2019
n = 1,497 holiday hoppers

Top US Gift Retailers

Circulated: November 7, 2019

When purchasing holiday gifts this year, which 3 retailers will probably receive most of your spending? Choose up to 3.

                                                         
Retailer Likelihood
Amazon.com 64%
Walmart 62%
Target 44%
Kohl’s 17%
Best Buy 10%
T.J. Maxx 9%
Bath & Body Works 9%
Costco 8%
Macy’s 8%
Sam’s Club 6%
Gamestop 6%

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