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U.S. Teen Preferences

Circulated: February 10, 2020

The investment bank Piper Jaffray surveys teens twice a year to keep up with their fast-changing preferences. With students from 42 states with an average age of 15.8 years old, here are Gen Z’s results:

                                                                      
Top Footwear Brands Respondents
Nike 42%
Vans 20%
adidas 13%
Converse 4%
Foot Locker 3%
                                                                      
Top Restaurants Respondents
Chick-fil-A 18%
Starbucks 11%
Chipotle 6%
McDonald’s 5%
Dunkin Donuts 4%
                                                                      
Top shopping websites Respondents
Amazon 52%
Nike 4%
American Eagle 3%
Urban Outfitters 2%
eBay 2%
                                                                      
Daily video consumption Respondents
YouTube 37%
Netflix 35%
Cable 12%
Hulu 7%
Prime Video 3%

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