Published: February 2020
n = 300 user researchers
User research methods
Circulated: March 16, 2020
Qualitative research can be a rich source of customer anecdotes and big-picture insights that can inspire innovative thinking on behalf of customers. Researchers use a variety of methods to get the job done. 96% of user researchers surveyed conduct more than one type of research study every month.
“Every anecdote from a customer matters. We research each of them because they tell us something about our processes. It’s an audit that is done for us by our customers. We treat them as precious sources of information” – Jeff Wilke, CEO Worldwide Consumer