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Source: 2002 Letter to Shareholders
Published: 2003

Why Amazon.com is Peculiar

Circulated: June 7, 2019

In many ways, Amazon.com is not a normal store:

  • We turn our inventory 19 times in a year.
  • We personalize the store for each and every customer.
  • We trade real estate for technology (which gets cheaper and more capable every year).
  • We display customer reviews critical of our products.
  • You can make a purchase with a few seconds and one click.
  • We put used products next to new ones so you can choose.
  • We share our prime real estate — our product detail pages — with third parties, and, if they can offer better value, we let them.

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