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Source: Amazon Web Services
Published: April 2018

Working Backwards at Amazon

Circulated: August 1, 2019

“The Working Backwards process is a huge amount of work. But, it will save you even more work later on.” — Jeff Bezos

We begin the process of Working Backwards with 5 questions:

  1. Who is the customer?
    - Consider the time, place, and situation
  2. What is the customer problem or opportunity?
    - Specify a problem you are going to solve. Define the size of the problem.
  3. What is the most important customer benefit?
    - Prioritize what the customer values.
  4. How do you know what customers want or need?
    - Recognize that your personal experience may not be representative of customers.
    - Challenge yourself to use data to back your thinking.
  5. What does the customer experience look like?
    - Whiteboard sketch
    - Storyboard
    - User journey map
    - Wireframe
    - Technical architecture diagram

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