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Source: Statista
Published: October 2018

World Toilet Paper Consumption

Circulated: May 6, 2020

This analysis by Statista shows the estimated annual per capita toilet paper consumption in selected countries. Consumption is measured in kilograms instead of the number of rolls because the weight of a roll can vary -especially when considering 2-ply.

Country Consumption per capita (kg)
United States 12.7
Germany 12.1
United Kingdom 11.4
Japan 8.2
Australia 7.9
Spain 7.3
France 6.4
Italy 6.3
China 4.4
Brazil 3.4

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