2018 Global Mobile Consumer Survey: US

Source: Deloitte, Q4 2018 Published: November 2018

Source: Deloitte, Q4 2018
Published: November 2018

2018 Global Mobile Consumer Survey: US

Circulated: November 20, 2018

• Penetration grew 3% in 2018 to 85% of Americans

• We view our smartphones 52 times per day.

• Tablets declined from 62% to 57% (-5% penetration)

• 80% of consumers are concerned about personal data

• 31% of consumers used mobile in-store payments (biggest barrier: lack of perceived benefits)