2018 Global Mobile Consumer Survey: US
Source: Deloitte, Q4 2018 Published: November 2018
Source: Deloitte, Q4 2018
Published: November 2018
2018 Global Mobile Consumer Survey: US
Circulated: November 20, 2018
Penetration grew 3% in 2018 to 85% of Americans
We view our smartphones 52 times per day.
Tablets declined from 62% to 57% (-5% penetration)
80% of consumers are concerned about personal data
31% of consumers used mobile in-store payments (biggest barrier: lack of perceived benefits)