Source: Jungle Scout (PDF)
Published: February 2020
n = 1,046 Amazon sellers

About Amazon Sellers

Circulated: February 26, 2020

Why sell on Amazon:

Sellers could select multiple

• 43% New income stream to replace current

• 41% Flexibility to work anywhere and travel

• 24% Curious to try selling

• 20% To add a sales channel to an existing business

• 18% To earn extra money

Employment status:

• 37% employed, full time

• 21% Selling on Amazon only

• 18% employed, part time

• 5% retired

• 3% student

• 16% other

Fulfillment method:

• 66% Fulfillment by Amazon (FBA) only

• 6% Fulfillment by Merchant (FBM) only

• 28% FBA and FBM

Business models of Amazon Sellers:

Sellers could select multiple

• 71% Private label: sellers create own product label/brand

• 26% Wholesale: sellers buying from a brand or distributor to resell

• 20% Retail arbitrage: sellers buying in physical stores to resell

• 15% Online arbitrage: sellers buying in online stores to resell

• 8% Dropshipping: sellers buying from a supplier who ships directly to the customer

• 6% Handmade: sellers crafting their own products to sell