About Amazon Sellers

Source: Jungle Scout (PDF) Published: February 2020 n = 1,046 Amazon sellers

Source: Jungle Scout (PDF)
Published: February 2020
n = 1,046 Amazon sellers

About Amazon Sellers

Circulated: February 26, 2020

Why sell on Amazon:

Sellers could select multiple

  • 43% New income stream to replace current

  • 41% Flexibility to work anywhere and travel

  • 24% Curious to try selling

  • 20% To add a sales channel to an existing business

  • 18% To earn extra money

Employment status:

  • 37% employed, full time

  • 21% Selling on Amazon only

  • 18% employed, part time

  • 5% retired

  • 3% student

  • 16% other

Fulfillment method:

  • 66% Fulfillment by Amazon (FBA) only

  • 6% Fulfillment by Merchant (FBM) only

  • 28% FBA and FBM

Business models of Amazon Sellers:

Sellers could select multiple

  • 71% Private label: sellers create own product label/brand

  • 26% Wholesale: sellers buying from a brand or distributor to resell

  • 20% Retail arbitrage: sellers buying in physical stores to resell

  • 15% Online arbitrage: sellers buying in online stores to resell

  • 8% Dropshipping: sellers buying from a supplier who ships directly to the customer

  • 6% Handmade: sellers crafting their own products to sell