Amazon Consumer Behavior Report
Source: Feedvisor Published: June 2019 n = 2,000 US adult online shoppers
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Source: Feedvisor
Published: June 2019
n = 2,000 US adult online shoppers
Amazon Consumer Behavior Report
Circulated: October 4, 2019
This 3rd party report provides insight into the browsing and buying habits of consumers who have shopped on Amazon in the last two years. Here are 2 of the 30 survey question results — if interested, see the source link for the rest.
Consumers’ favorite Amazon Prime benefit:
Free two-day/one-day shipping — 83%
Video and music streaming — 10%
Prime-exclusive deals at Whole Foods — 5%
Free audiobooks and magazines — 1%
Other — 1%
Frequency of reading product reviews prior to making a purchase:
Always — 41%
Often — 36%
Occasionally — 17%
Rarely — 4%
Never — 2%