Amazon Consumer Behavior Report

Source: Feedvisor Published: June 2019 n = 2,000 US adult online shoppers

Source: Feedvisor
Published: June 2019
n = 2,000 US adult online shoppers

Amazon Consumer Behavior Report

Circulated: October 4, 2019

This 3rd party report provides insight into the browsing and buying habits of consumers who have shopped on Amazon in the last two years. Here are 2 of the 30 survey question results — if interested, see the source link for the rest.

Consumers’ favorite Amazon Prime benefit:

• Free two-day/one-day shipping — 83%

• Video and music streaming — 10%

• Prime-exclusive deals at Whole Foods — 5%

• Free audiobooks and magazines — 1%

• Other — 1%

Frequency of reading product reviews prior to making a purchase:

• Always — 41%

• Often — 36%

• Occasionally — 17%

• Rarely — 4%

• Never — 2%