![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8d4f9f64-804b-44c9-bda3-e35d4cda8ce5_800x852.jpeg)
Source: Success Principles
Published: March 2018
Amazon Failures To Learn From
Circulated: June 4, 2019
Amazon Webstore (Shopify competitor)
Amazon Destinations (hotel booking)
Endless.com (a high-end fashion e-commerce site)
WebPay (PayPal competitor)
Askville (question-and-answer site)
AmazonAuction (eBay rival)
Fire Phone (iPhone competitor)
“If you know in advance an experiment is going to work, it’s not an experiment.” - Jeff Bezos, 2015 Letter to Shareholders