Source: Success Principles
Published: March 2018

Amazon Failures To Learn From

Circulated: June 4, 2019

• Amazon Webstore (Shopify competitor)

• Amazon Destinations (hotel booking)

• Endless.com (a high-end fashion e-commerce site)

• WebPay (PayPal competitor)

• Askville (question-and-answer site)

• AmazonAuction (eBay rival)

• Fire Phone (iPhone competitor)

“If you know in advance an experiment is going to work, it’s not an experiment.” - Jeff Bezos, 2015 Letter to Shareholders