Source: Marketplace Pulse
Published: December 2019

Amazon Private Label Brands

Circulated: December 30, 2019

Amazon has launched more than 100 brands to add to the private label brand portfolio. The top 10 most successful brands generated 81% of the total sales of all private label brands owned by Amazon.

• AmazonBasics — 57.8%

• Amazon Collection — 7.8%

• Amazon Essentials — 4.7%

• Pinzon — 2.1%

• Solimo — 1.8%

• Amazon Elements — 1.6%

• Simple Joys by Carter’s — 1.5%

• Other brands — 19.0%