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Source: Marketplace Pulse
Published: December 2019
Amazon Private Label Brands
Circulated: December 30, 2019
Amazon has launched more than 100 brands to add to the private label brand portfolio. The top 10 most successful brands generated 81% of the total sales of all private label brands owned by Amazon.
AmazonBasics — 57.8%
Amazon Collection — 7.8%
Amazon Essentials — 4.7%
Pinzon — 2.1%
Solimo — 1.8%
Amazon Elements — 1.6%
Simple Joys by Carter’s — 1.5%
Other brands — 19.0%