Amazon Seller Growth Opportunities and Challenges

Source: Jungle Scout (PDF) Published: February 2020 n = 1,046 Amazon sellers

Source: Jungle Scout (PDF)
Published: February 2020
n = 1,046 Amazon sellers

Amazon Seller Growth Opportunities and Challenges

Circulated: February 25, 2020

86% of Amazon sellers surveyed think Amazon is a good company for consumers, but only 58% of Amazon sellers think Amazon is a good company for sellers.

Ways Sellers plan to grow their businesses in 2020:

  • 54% Expand existing brand with new products

  • 48% Launch new products (unrelated to current products)

  • 46% Optimize current product listings

  • 41% Get more ratings and reviews

  • 39% Spend more money on advertising

  • 36% Sell on Amazon marketplaces across the globe

  • 32% Sell on other e-commerce platforms

Concerns of selling on Amazon:

  • 78% Increasing advertising costs

  • 76% Amazon shutting down their account and/or listings seemingly abruptly or without reason

  • 68% Chinese suppliers selling similar products at lower costs

  • 64% Poor seller support from Amazon

  • 57% Impact of tariffs on goods from China

  • 53% Amazon selling its own products that directly competes with the Seller’s