Source: Jungle Scout (PDF)
Published: February 2020
n = 1,046 Amazon sellers

Amazon Seller Growth Opportunities and Challenges

Circulated: February 25, 2020

86% of Amazon sellers surveyed think Amazon is a good company for consumers, but only 58% of Amazon sellers think Amazon is a good company for sellers.

Ways Sellers plan to grow their businesses in 2020:

• 54% Expand existing brand with new products

• 48% Launch new products (unrelated to current products)

• 46% Optimize current product listings

• 41% Get more ratings and reviews

• 39% Spend more money on advertising

• 36% Sell on Amazon marketplaces across the globe

• 32% Sell on other e-commerce platforms

Concerns of selling on Amazon:

• 78% Increasing advertising costs

• 76% Amazon shutting down their account and/or listings seemingly abruptly or without reason

• 68% Chinese suppliers selling similar products at lower costs

• 64% Poor seller support from Amazon

• 57% Impact of tariffs on goods from China

• 53% Amazon selling its own products that directly competes with the Seller’s